A good logo is one of the most important elements in the branding of your company. Would Nike be as iconic without the swoosh? Or McDonalds without the golden arches? Whether you are a large corporation or a small business, your company logo acts like your company’s face to the world. Your logo is the first thing people notice on your product, your packaging, your business cards or your company website. It’s a magical symbol that instantly identifies your business and visually communicates with your customer-base what your company is all about.
A company logo can create trust and influence how current and prospective customers feel about your company. Without a unique logo design, it is difficult for your company to stand out among your competitors. So it should be no surprise that creating your company logo shouldn't be rushed or taken lightly. But what makes a good logo good?
Your logo should be able to deliver its meaning in just a few seconds. While it needs to be memorable, an effective logo shouldn't be confusing. Need an example? Check out Speckyboy Design Magazine’s list of 50 Simple Yet Highly Effective Logo Designs.
Size and Adaptability
A good logo should be recognizable no matter what size it’s printed in or what it’s being printed on. It’s appearing on business cards, on your website, your mobile website, social media pages, packaging, products, etc. Creative Bloq’s panel of industry experts recently compiled a list of fantastic logos from 2013 that nicely illustrates a logo’s need to be replicable in a range of formats.
A good logo is a reflection of your company. It uses shape, color and/or typography to convey a company’s values and what sets it apart in a visual context. Think of it as an opportunity to imprint a positive memory to current and prospective customers.
No matter how big or small your company is, logo design is one of the most important aspects in your marketing and a vital form of communication with your clients. A good design will help you stand out and assist in the over-all success of your business.